Creating a digital marketing strategy for a brand is a complex task, and the key to success is to stay on top of the ever-changing digital landscape. While creating engaging content may seem simple, there are hundreds of competitors promoting their products and services to your target audience. To stay on top of the competition, leverage your network and your expertise. Subscribe to industry blogs and Google Alerts. By using these tools, you can continually monitor your competitors and adjust your digital marketing strategy accordingly.
Email marketing can be a great way to develop relationships with customers. Email marketing campaigns can be sent to subscribers to share tips and tricks about HVAC maintenance and how to reduce energy bills. Similarly, a marketing strategy for medical equipment may highlight the latest developments in design, industry conferences, and wholesale discounts. Email marketing and social media can also be useful in driving paid ads. The right combination of digital marketing strategies can drive exponential growth for a brand.
Social media is a crucial part of any digital marketing strategy for a brand. Over 45% of the world’s population use social media and spend at least three hours per day using it. To increase brand awareness, you must identify the best social media platforms to advertise your brand. Once you find the best platforms to advertise, engage with your audience and develop a strong relationship with them. If you do this, you can convert prospects into customers and turn one-time buyers into loyal followers.
Check out the infographic below to compare and contrast different social media sites based on your needs!
Infographic created by Clover, a retail POS system company