TikTok is a video sharing app with a vertical format. Like Snapchat, the app allows users to add filters and “hearts” to videos to show appreciation. The app has become a sensation, generating viral dance crazes. However, there are some things you should know before starting to use the app.
The first thing you should know is that the app has several security vulnerabilities. Those vulnerabilities are linked to the fact that the app has access to your personal information. This makes it an attractive target for cybercriminals, who often use SMS texts to gain access to your account. In addition, TikTok uses an insecure HTTP connection to deliver videos, allowing cybercriminals to manipulate your feeds and plant unwanted content.
You can engage with your followers on TikTok by watching other users’ videos, responding to questions, and sharing your own. You can even recreate sounds that are featured in other videos. Click the spinning circle on the bottom right corner to find the sound you want to use. This will allow you to incorporate the song or video into your own video.
As TikTok continues to grow, the marketing opportunities for brands on the platform are becoming more sophisticated. An increasing number of creative content agencies are popping up to help brands make their videos stand out. Conventional advertising doesn’t work on TikTok, so brands and advertisers need to be flexible and innovative. After all, the goal is to go viral and make their brand known to the masses.
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